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Younger people are watching soap as DOOL and GH gain viewers

Soaps on cover of TIME
Time magazine has reported that ratings have been showing an increase in younger viewers for Days Of Our Lives and General Hospital.

Days of Our Lives is up 10% (to about 3 million viewers). Th3 biggest gains were among females 12-34; its median age of 57.8 is nearly one full year lower than last year.

“General ”Hospital grew by 9% in total viewership (to 3.32 million)since last year. It is up by 19% in women 25-54 and by 11% among those 12-34, according to Nielsen. The median age of 55.5 for the current season is down from 56.1 a year ago.

Of course, Young and the Restless and Bold and the Beautiful are still the top soaps and CBS Daytime is #1 out of the 3 major networks. The Young and the Restless averages 5.3 million viewers daily and The Bold and the Beautiful bags nearly 4 million.

The networks are finally supporting their soaps and though Y&R and B&B have always had the support of CBS, now all three networks are run by the kind of people who value them. They are CBS Daytime’s Angelica McDaniel, NBC’s Bruce Evans and ABC’s Vicki Dummer.

Michael Maloney(soap columnist) told Variety, “What the soaps seem to have is terrific support from the network. The right people are running them, and each of the remaining shows are doing a great version of their show for their core audience.

Good news for our soaps. Congratulations to all four.

Bold and the Beautiful can be seen on CBS at 1:30 p.m.

DOOL can be seen weekdays on NBC at 1 p.m.

General Hospital can be seen weekdays at 2 p.m. on ABC

The Young and the Restless can be seen on CBS at 12:30 p.m.

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