As the early buyer data starts trickling in from sales of the 2013 Chevrolet Spark, trends show that a majority of there buyers are young and most likely female.
- 29 % of its buyers are under the age of 35. That means that this is most likely the first car for many individuals. Brand loyalty starts at a young age, and with the relative early success of the Spark, is a home run for GM in terms of keeping buyers in the brand.
- 51% of the buyers are female, more than any other General Motor vehicle.
- 23% of buyers choose the Salsa Red color, making it the Spark’s most popular color after Green and Blue.
And most people who decided to buy the Chevrolet Spark did so because of Fuel Economy and starting MSRP. The 2013 Chevrolet Spark has a fuel economy rating of 32 city and 38 highway with a starting MSRP of just under $13,000 at $12,990.
The 2013 Chevrolet Spark is the third generation Korean based vehicle from Daewoo called the Matiz. It’s powered by a 1.2 liter in line 4 pumping out a paltry 84 HP and 83 lbs-ft of torque which is all that’s need to power this 2250 lb vehicle from 0-60 in 10.5 seconds.
According to Motor Trend,
“The ultra-light car feels fairly tossable. Its stiff damping seems designed to keep the car from bottoming out on Rustbelt potholes. Steering is unobtrusive at best, and doesn't go out of its way to offer feedback. Body roll is considerable, thanks to the space-creating height. Three passengers joined me for my first drive of a manual Spark around GM's Milford Proving Grounds handling road, which means the four of us increased the car's gross weight more than 30 percent. There was a good deal of lean in the long sweepers.
The 83-horsepower engine moves the car adequately, and offers plenty of power for first-time drivers. It can get out of its own way, though not at all quickly. At highway speeds, there's plenty of wind and road noise, though the car is quiet enough inside to conduct normal conversation with front- and rear-seat passengers.”
The 2013 Chevrolet Spark is basic transportation at its best and seems to be a winning formula to get some new General Motors buyers into the mix.
Source: General Motors