Younger women are realizing that if they start early enough, it's a lot easier to stay young looking than to try to "get back there" when they're older. With this in mind, Olay has created a new line of skin care, Olay Fresh Effects, for the Millennials - women under 35.
In fact, it's common knowledge that, as a society, we are more stressed-out than ever before, but nobody’s got it worse than Millennials, those 18 to 34, who report higher stress levels than their parents' generation or that of their grandparents, reports Bill Vitka, FOX News Radio.
According a survey by the American Psychological Association, stress keeps more than half that age group up at night. "What sets teeth on edge: the job, getting a job, starting a family, paying off student loans," Vitka reports.
Olay's new Fresh Effects could help erase that stress from your face - or at least hide it. The collection includes a power brush, refreshing cleansers and hydrating moisturizers.
The Fresh Effects collection
Va-Va-Vivid! Skin Perfecting Cleansing System
Provides 400% better clean vs. basic cleansing. Includes a power brush that allows cleansing around the T-zone, hairline and nose with super-soft bristles for a healthy looking glow.
Long Live Moisture! Satin Finish Lotion
All the rich hydration of a lotion, but with the feel of a gel. Lose the shine and keep skin soft and smooth up to 24 hours.
BB Cream! Skin Perfecting Tinted Moisturizer with Sunscreen SPF 15
24-hour hydration with a splash of sheer color. Instant coverage camouflages blotches and imperfections.
Shine, Shine Go Away! Shine Minimizing Cleanser
The purifying power of a mask with the fresh feel of a daily cleanser. Rinses to remove two times more dirt, oil and makeup than basic cleaning.
Bead Me Up! Exfoliating Cleanser
Foaming bubbles and exfoliating micro-beds softly scrub your skin for a healthy, fresh look.
S'Wipe Out! Refreshing Make-up Removal Cloths
Oil-free, pre-moistened cloths with cottony-soft pockets to lift away dirt and makeup - even waterproof mascara - in a jiffy.
Olay Fresh Effects collection is available wherever Olay products are sold.