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Young Audiences of Rochester Supports JC Penney Initiative

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For Immediate Release

JCPenney Shoppers Encouraged to Support Arts in Education in August

New York, NY (August 6, 2014) JCPenney believes that supporting arts in education is extremely important in building strong, confident and inspired students. Throughout the month of August, JCPenney shoppers can round up their purchases to the nearest dollar and donate the difference to support arts in education. Contributions will be donated to JCPenney Cares to help fund national and local arts education programs through partnerships such as Young Audiences Arts for Learning, the nation’s largest arts-in-education organization.

“Arts in education is often thought of as a secondary subject, but it is a core subject that inspires young people to be creative and analytic thinkers and helps them persevere in school and their future careers” stated David A. Dik, Young Audiences Arts for Learning’s National Executive Director.

Through round-up donations, JCPenney Cares funding will support everything from classroom resources, like instruments and art supplies, to basic teacher needs allowing for an impactful and art filled experience. The arts play a unique and critical role in helping students develop the kind of innovative skills that, when combined with a STEM education, position America’s youth to better compete in the 21st century marketplace.

About Young Audiences Arts for Learning (NATIONAL)

Founded in 1952, Young Audiences Arts for Learning is the nation’s leading source of arts in education services. YA’s mission is to inspire young people and to expand their learning through the arts. Its network of 30 affiliates with 4,400 teaching artists and 84,000 programs reaches almost 5 million children in 9,000 schools and community centers across the country. Its services include arts-integrated workshops and residencies, and professional learning opportunities for educators and artists.

About Young Audiences of Rochester, NY: For over 50 years, Young Audiences of Rochester, NY (YA), the largest, most comprehensive, multi-modal nonprofit arts learning organization in upstate NY, has been the premier resource and provider of award-winning, innovative, quality arts learning experiences for children and youth from cradle to college/careers. As the center for ArtPeace's teen-centered programs and the regional axis for the national Wolf Trap Program/Early Learning Through the Arts, YA is a respected leader and catalyst for arts integration, inspiring and connecting artists, cultural and educational organizations and providing innovative teaching and learning opportunities. YA is one of 31 self-supporting affiliates in the national Young Audiences, Inc. network. Our primary mission is to use the arts for life-long learning, with a vision of preparing generations of critical thinkers, innovators, and responsible citizens, prepared for life and work in the 21st Century global marketplace. At present, no other nonprofit organization in the greater Rochester region exists that moves forward the integration of the arts into core curricula and learning and life skills like YA. As the premier, go-to arts for learning organization providing comprehensive arts programming on a multidisciplinary level with professional teaching artists as partners, services are aligned with NYS Learning Standards & Common Core, and national Young Audiences foundational goals to “Create, Experience, Understand, and Connect.” In 2012-13 YA programs & services were provided by 162 multidisciplinary TAs, in 110 schools in 13 counties through 221 performances & 1,169 workshops, resulting in 74,964 student/artist experiences delivered to culturally & socioeconomically diverse audiences. Visit www.yarochester.org for 2013-14 Artist & Education Reference Guide. Find us on Facebook & YouTube.

About JCPenney

J. C. Penney Company, Inc. (JCP), one of the nation`s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,100 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets. For more information, please visit jcpenney.com.

Press Contacts:

Young Audiences Arts for Learning
Marcus Romero, Communications Manager
T: 212-860-1563 X108, E: marcus@ya.org
www.youngaudiences.org

JCPenney Media Relations
T: 972-431-3400, E: jcpnews@jcp.com
www.jcpnews.com

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