There has probably never been a moment of deep regret over buying such a large bottle of ketchup in the entire state of Missouri such as that moment when several young men realized they would actually have to drink it.
That moment of condiment consternation came when Saint Louis based rock band Clockwork put their fans up to a challenge: if their Facebook pages could reach 3,300 likes, the band would "celebrate" by recording a video of themselves drinking ketchup - "a lot" - with a straw.
And with that single post, Clockwork's fate was sealed.
Later that same day, Clockwork posted that they had reached the needed number of Facebook likes, and that the video would soon be posted to their page, much to the delight of their fans.
Some things don't need further explanation. Therefore, here is a video of the guys of Clockwork drinking ketchup out of a bottle with a straw.
Remember, Clockwork fans: they did this for you.
Spoiler alert: they don't finish the bottle. They don't even come close. But the looks on their faces are totally worth it. I wonder what video they'll post if their Facebook reaches four thousand?