Have you ever noticed how some people hear a new idea and are immediately ready to help make it happen while others support the idea about the time another idea comes along and replaces it?
Whether the idea is simple, practical and easy to implement or a complex technical one, we know that there are typically six populations, each of which react differently when given the opportunity to make use of a new idea.
2.5% of people love new ideas and are willing to use it, even if it means there might be some risk and they might need to gain an understanding of its benefits by actually implementing the idea
13.5% will adopt the idea after seeing a nominal amount of success and being able to see the potential benefits
34 % will adopt the idea not only after seeing early success and potential benefits but also after they are satisfied that the risk is worth it and is outweighed by the benefits
34% will adopt only after they see a sustained track record of success and benefits and when they are satisfied that most of what could go wrong has gone wrong
16% are fundamentally so risk averse that unless they see absolutely no alternative or are forced to accept the idea will continue to delay or avoid using the idea; some of this 16% will look forward to telling the other populations "I told you so" if by some chance there are problems with the idea once implemented.
The next time you have that great idea and the people in the room don't throw you a party and carry you out on their shoulders, think about how you can manage these populations and get the first 2 in the list in this article on-board and engaged.