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Yogi Berra challenges stagnant businesses

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Products and services are often treated as the children of a business. They are coddled and nurtured as they grow and at some point they become self-sufficient and less attention is paid to them. This truth is most evident when reviewing and updating a business strategy.

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Detroit-based Kmart had a reputation among its vendors for sticking with a particular product beyond that of other mass merchandisers. Once on a planogram, they often contended, it was a long term commitment to a product. Customers often appreciated the certainty with which they could find products gaining consumer loyalty.

In some cases the tie to a product can be dangerous.

Baseball great Yogi Berra said, “The future ain’t what it used to be.”

The words of this yogism are really quite wise. Products and services, along with marketing plans, store locations, HR policies, and other aspects of business need to be unemotionally evaluated on a regular basis. Annually or bi-annually is best.

Berra will be a part of the future for many years to come through the Yogi Berra Museum and Learning Center that opened in 1998 on the campus of Montclair State University in New Jersey.

This is another installment of a series of motivational quotes providing information about the persons being quoted and the application to our daily life. It is based on material prepared by of Rochester Hills, Mich., and is intended as a tool for building the success of today’s business professionals. It is a ©2014 copyright by and used with their permission.

©2014 Max Impact, used with permission.

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