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Yesterday's News cat litter invites cat owners to create the "it" handbag of the season

To celebrate Earth Day and the millions of cat owners across the country who make  green choices for their cats, Yesterday's News brand cat litter has announced its  Do-Gooder Design Challenge .  Cat owners are invited to enter a national contest to create the “it” handbag of the season inspired by the new Yesterday’s News recyclable packaging. Fashion-savvy, feline-loving consumers can create a virtual handbag using an online application that allows them to customize their design with different patterns, colors, shapes and accents. Three Grand Prize winners will have their designs turned into actual handbags by a leading eco-friendly handbag designer.

The eco-friendly newspaper fashions created by the Do-Gooder Designer Challange designers noted below, and the three winning handbag designs will be unveiled at the first-ever Yesterday’s News Green Catwalk and Workshop event in New York City in September 2010. Following the event, all of the fashions will be auctioned off to benefit the designers’ green charities of choice.

The Yesterday’s News Do-Gooder Design Challenge designers include:

· Celeste and Anthony Lilore of RESTORE Clothing

· Lara Miller

· Samantha Pleet

· Bahar Shahpar

· Elias Abadi, president and head designer of Nahui Ollin handbags
 

Consumers can follow the designers’ progress in creating their newspaper fashions by viewing behind-the-scene video diaries at www.DoGooderChallenge.com/behindtheseams.

The contest entry period runs from now through May 14, 2010. For more information on how to enter, visit www.DoGooderChallenge.com.

Yesterday’s News is a cat litter made from recycled materials including paper and sawdust. On average, 44 million pounds of paper is recycled into Yesterday’s News each year.
 

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