It looks like the Ice Bucket Challenge has officially jumped the shark. The viral social media campaign, which has participants dumping a bucket of ice water over their head in lieu of giving a $100 donation to the ALS Association (charity-minded challengers do both) is now coming at you in a new form.
On Friday, Salon posted an ad for an Ice Bucket Challenge Halloween costume. The $39.99 BrandsonSale.com offering comes with a white tulle tunic with fake ice cubes, an ice cube tray, and a bucket complete with faux water film. The company says that profits from the costume won’t go to ALS right away, but promised that a charitable piece is in the works.
In addition to taking social media -- and the world -- by storm, the viral ALS challenge, which was started to promote awareness for amyotrophic lateral sclerosis, has been completed by almost every celebrity imaginable.
E! News posted video of some recent dumpees, including “Hunger games” hunk Liam Hemsworth, who completed the challenge while wearing a Teenage Mutant Ninja Turtles costume. In addition, pregnant actress Hayden Panettiere was doused by pal Derek Hough, but not before she nominated her unborn child to take the challenge. (She used her challenge video as a birth announcement, apparently.)
Mashable compiled a list of 60 must-see celebrity Ice Bucket Challenge videos, which includes clips of rocker Jon Bon Jovi, media mogul Oprah Winfrey and Facebook founder Mark Zuckerberg. But it’s impossible to make a permanent list, because new celeb challenge videos pop up on a daily basis.
Since the icy campaign launched earlier this month, the ALS Association has received more than $50 million in donations. Now, with Halloween on the horizon, trick or treaters who opt to don the new costume may want to hold out their empty ice buckets and ask for a donation.