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Year in review: Top marketing quizzes of 2013

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As we remember through reflection on the last year we wanted to recap some of the top marketing quizzes of 2013.

Marketing mistake: the restaurant’s name gives wrong impression

When Va Bene, an expensive Italian restaurant, opened in Shanghai local residents chuckled. In Italian restaurant's name means “it goes well” but in Shanghainese it sounds like something else. To find our what, click here. There...Continue

Marketing mistake: tonic water’s name sends wrong message

Schweppes Tonic Water was translated into Italian as something a beverage does not want to be associated with. There are many stories of how the translation of a product or service have doomed them to death. Care must be taken...Continue

This marketing campaign was dead as soon as it started

Leona Helmsley wanted to attract South Asian Indians to her Helmsley Hotel in New York City. The marketing experts thought of the most elegant and beautiful building they knew of in the South Asian country. Therefore it seemed...Continue

Even a big company like Pepsi makes an occasional marketing mistake

Pepsi long and successful marketing history has allowed them to remain one of the world’s most successful beverage companies. Chronicled in Pepsi Now and Then, the history has not been without some mistakes over the years. “Come...Continue

Marketing by the numbers



  • Ferry disaster claims 156 lives
    156 bodies has been recovered from the capsized Korean ferry, but more are still missing
    Watch Video
  • Afghan guard kills 3 American doctors
    An Afghan guard kills 3 American doctors in a hospital in Kabul
    Top News
  • FDA to restrict e-cigarettes
    The FDA announces they will soon place restrictions on electronic cigarettes
    Health News
  • Christie hates on Colorado
    Chris Christie desperately slams marijuana and Colorado's 'illicit' quality of life
  • Georgia's new gun law
    Georgia's governor signs a bill that allows you to carry a gun pretty much anywhere
  • Gospel song saves kidnapping victim
    A kidnapped 10-year-old annoys his abductor with gospel music enough to be set free
    Strange News

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