Skip to main content
  1. News
  2. Business & Finance
  3. Marketing & PR

Year in review: Top marketing quizzes of 2013

See also

As we remember through reflection on the last year we wanted to recap some of the top marketing quizzes of 2013.

Marketing mistake: the restaurant’s name gives wrong impression

When Va Bene, an expensive Italian restaurant, opened in Shanghai local residents chuckled. In Italian restaurant's name means “it goes well” but in Shanghainese it sounds like something else. To find our what, click here. There...Continue

Marketing mistake: tonic water’s name sends wrong message

Schweppes Tonic Water was translated into Italian as something a beverage does not want to be associated with. There are many stories of how the translation of a product or service have doomed them to death. Care must be taken...Continue

This marketing campaign was dead as soon as it started

Leona Helmsley wanted to attract South Asian Indians to her Helmsley Hotel in New York City. The marketing experts thought of the most elegant and beautiful building they knew of in the South Asian country. Therefore it seemed...Continue

Even a big company like Pepsi makes an occasional marketing mistake

Pepsi long and successful marketing history has allowed them to remain one of the world’s most successful beverage companies. Chronicled in Pepsi Now and Then, the history has not been without some mistakes over the years. “Come...Continue

Marketing by the numbers

Advertisement

News

  • Al Qaeda video surfaces
    A video of an Al Qaeda meeting surfaces, concealed identities are raising suspicions
    Video
    Watch Video
  • Boston Marathon
    Boston cops shut down Boylston street after finding suspicious, unattended backpacks
    Top News
  • Death penalty for hate crime?
    Actions by the anti-Semitic gunman are being condemned by the unlikeliest of groups
    Crime News
  • New York gun control
    As many as one million New Yorkers are ready to disregard the state's new gun laws
    Headlines
  • Korean ferry capsizes
    Hundreds of passengers are missing after a ferry sinks off the South Korean coast
    World News
  • NYPD ends surveillance on Muslims
    The NYPD will end surveillance programs against Muslims in their own communities
    Video
    Watch Video

Related Videos:

  • Chicago south side BBQ mainstay now serving a side of entertainment satisfaction
    <iframe width="420" height="315" src="//www.youtube.com/embed/P8goCQHm8K8?VQ=HD720&amp;autoplay=1"></iframe>
  • Nestlé® Toll House® turns 75
    <div class="video-info" data-id="517518604" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=517518604&autoStart=true"></div>
  • How important is readability to Google
    <div class="video-info" data-id="518102887" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518102887&autoStart=true"></div>

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!