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Year in review: Top marketing quizzes of 2013

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As we remember through reflection on the last year we wanted to recap some of the top marketing quizzes of 2013.

Marketing mistake: the restaurant’s name gives wrong impression

When Va Bene, an expensive Italian restaurant, opened in Shanghai local residents chuckled. In Italian restaurant's name means “it goes well” but in Shanghainese it sounds like something else. To find our what, click here. There...Continue

Marketing mistake: tonic water’s name sends wrong message

Schweppes Tonic Water was translated into Italian as something a beverage does not want to be associated with. There are many stories of how the translation of a product or service have doomed them to death. Care must be taken...Continue

This marketing campaign was dead as soon as it started

Leona Helmsley wanted to attract South Asian Indians to her Helmsley Hotel in New York City. The marketing experts thought of the most elegant and beautiful building they knew of in the South Asian country. Therefore it seemed...Continue

Even a big company like Pepsi makes an occasional marketing mistake

Pepsi long and successful marketing history has allowed them to remain one of the world’s most successful beverage companies. Chronicled in Pepsi Now and Then, the history has not been without some mistakes over the years. “Come...Continue

Marketing by the numbers

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