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Year in review: Top marketing articles of 2013, Cracker Barrel and J C Penney

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Who made the biggest blunder in marketing during 2013? Both Cracker Barrel and J C Penney put up powerful challenges for the title, one insulting its core demographic and the other dropping its weekly communication to customers. But soon after their shooting themselves in the cash register they reversed their decisions. Here is a summary of these and other 2013 marketing stories.

J. C. Penney brings back sales – why everyday pricing was doomed

J. C. Penney today announced they are bringing back the weekly ad after just one year of attempting to duplicate Walmart’s everyday low pricing strategy. But a try to replicate Walmart’s success by the century...Continue

Cracker Barrel remembers core demographic, returns Duck Dynasty to shelves

Friday Cracker Barrel made a corporate decision to remove all Duck Dynasty merchandise from its 625 corporate owned restaurants and gift stores. It was such a marketing nightmare that today they reversed that decision through an open letter to its...Continue

Customers rate Walmart best for returns and Best Buy ranks worse

If you buy a product and then need to return it you will fare best at Walmart according to a survey of shoppers across 2,928 retailers. The survey, conducted by, also rated Best Buy as the worst...Continue

Study identifies 6 micro-demographics among black women worth marketing to

Although black women are a demographic that can provide great return on your marketing investment a study commissioned by Essence Communications, publisher of Essence Magazine is providing micro-marketing possibilities. The study found there are six definable micro-demographics...Continue

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