Skip to main content
  1. News
  2. Business & Finance
  3. Marketing & PR

Year in review: Top marketing articles of 2013, Cracker Barrel and J C Penney

See also

Who made the biggest blunder in marketing during 2013? Both Cracker Barrel and J C Penney put up powerful challenges for the title, one insulting its core demographic and the other dropping its weekly communication to customers. But soon after their shooting themselves in the cash register they reversed their decisions. Here is a summary of these and other 2013 marketing stories.

J. C. Penney brings back sales – why everyday pricing was doomed

J. C. Penney today announced they are bringing back the weekly ad after just one year of attempting to duplicate Walmart’s everyday low pricing strategy. But a try to replicate Walmart’s success by the century...Continue

Cracker Barrel remembers core demographic, returns Duck Dynasty to shelves

Friday Cracker Barrel made a corporate decision to remove all Duck Dynasty merchandise from its 625 corporate owned restaurants and gift stores. It was such a marketing nightmare that today they reversed that decision through an open letter to its...Continue

Customers rate Walmart best for returns and Best Buy ranks worse

If you buy a product and then need to return it you will fare best at Walmart according to a survey of shoppers across 2,928 retailers. The survey, conducted by Tada.com, also rated Best Buy as the worst...Continue

Study identifies 6 micro-demographics among black women worth marketing to

Although black women are a demographic that can provide great return on your marketing investment a study commissioned by Essence Communications, publisher of Essence Magazine is providing micro-marketing possibilities. The study found there are six definable micro-demographics...Continue

Marketing by the numbers

Advertisement

News

  • Pro-Russians killed
    Putin issues a warning after 3 armed protestors were shot dead in Ukraine
    Video
    Watch Video
  • Korean ferry capsizes
    Only one of 46 life boats were used in the South Korean ferry sinking
    World News
  • Oscar Pistorius trial
    Oscar Pistorius reads a Valentines Day card from his deceased girlfriend without tears
    Crime News
  • Google patent
    Google applies for patent for what could be the successor to Google Glass
    Tech News
  • 420 in Colorado
    Colorado will celebrate 420 for the first time since marijuana became legal
    Headlines
  • Racist Kansas murderer
    Why isn't the Jewish Community Center shooter being labeled as a terrorist?
    Video
    Watch Video

Related Videos:

  • Chicago south side BBQ mainstay now serving a side of entertainment satisfaction
    <iframe width="420" height="315" src="//www.youtube.com/embed/P8goCQHm8K8?VQ=HD720&amp;autoplay=1"></iframe>
  • Nestlé® Toll House® turns 75
    <div class="video-info" data-id="517518604" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=517518604&autoStart=true"></div>
  • How important is readability to Google
    <div class="video-info" data-id="518102887" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518102887&autoStart=true"></div>

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!