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Year in review: Top cultural marketing tips

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As the year winds down let us take a look at the past year. Here are the top cultural marketing tips from your marketing examiner.

The role of color in cultural understanding

Have you ever been the victim of miscommunication? Consider this story, based on a real incident, where not understanding the entire message created an unpleasant situation.A major international company was very pleased with the performance of their Hong...Continue

Global marketing challenge, learning from the mistakes of others

An international eyeglass manufacturer wanted to create demand for their product in Thailand. Their ad campaign consisted of cute animals wearing glasses. Why was the campaign unsuccessful...Continue

Linguistic miscommunication not limited to words

Janet, an American, was humiliated on a visit to her company's office in Bulgaria. She had asked the person next to an empty desk if she could use a desk for the day. Receiving a polite nod...Continue

Study identifies 6 micro-demographics among black women worth marketing to

Although black women are a demographic that can provide great return on your marketing investment a study commissioned by Essence Communications, publisher of Essence Magazine is providing micro-marketing possibilities. The study found there are six definable micro-demographics...Continue

Marketing by the numbers

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News

  • Mt. Everest avalanche
    Disaster strikes Mt. Everest as at least 12 people were killed in an avalanche
    Video
    Watch Video
  • Most Earthlike planet discovered
    The Kepler telescope has discovered the most Earthlike, possibly habitable planet yet
    Space News
  • Easter crosses create debate
    Easter crosses spark a debate of separation of church and state in Ohio
    Headlines
  • Chelsea Clinton is preggers
    Former first daughter Chelsea Clinton is pregnant with her first child
    Headlines
  • Stanley Cup playoffs
    The battle for Lord Stanley's Cup is on, don't miss a minute of playoff action
    Sports
  • Ukraine discussed amongst U.S., E.U., Russia
    The U.S., E.U. and Russia agree on ways to diffuse the tension in Ukraine
    Video
    Watch Video

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