As the year winds down let us take a look at the past year. Here are the top cultural marketing tips from your marketing examiner.
Have you ever been the victim of miscommunication? Consider this story, based on a real incident, where not understanding the entire message created an unpleasant situation.A major international company was very pleased with the performance of their Hong...Continue
An international eyeglass manufacturer wanted to create demand for their product in Thailand. Their ad campaign consisted of cute animals wearing glasses. Why was the campaign unsuccessful...Continue
Janet, an American, was humiliated on a visit to her company's office in Bulgaria. She had asked the person next to an empty desk if she could use a desk for the day. Receiving a polite nod...Continue
Although black women are a demographic that can provide great return on your marketing investment a study commissioned by Essence Communications, publisher of Essence Magazine is providing micro-marketing possibilities. The study found there are six definable micro-demographics...Continue
Marketing by the numbers
- “10 Marketing Secrets All Business Owners Must Know” that coaches and marketing experts won't tell you!
- “15 Marketing Trends In 2013”, and how your business can use them.
- “57 Hot Business Marketing Strategies”: offline and online marketing techniques, tips and tricks from successful entrepreneurs
- “500 Social Media Marketing Tips”: essential advice, hints and strategy for business about Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn and more!