The holiday season is always one for giving, and that is obviously true as year-end donations have gone up for numerous nonprofit organizations. "Year-end donations" was actually trending across Yahoo, Bing, and Google on Dec. 22, 2013, and it showed that many have been pouring out their hearts and wallets to those that need it this year, but unfortunately, not for all.
While Schwab Charitable and Greater Cincinnati have seen millions in growth for year-end donations; the Salvation Army has sadly seen a decline.
It hasn't been just a decline for the Salvation Army, but a steep one at that. 2013 has said to brought year-end donations that are 10 percent lower than the organization's goal of $8.75 million for the cold months. It is also less than the past few years at that.
The Salvation Army is reaching out for everyone to donate all that they can or are able to give so that others can enjoy the holidays.
On a lighter note, Schwab Charitable has actually seen an increase of nearly 80 percent over 2012 from January through November. The Greater Cincinnati Foundation had an increase of over $3.3 million from last year.
While many nonprofit organizations are experiencing year-end donations that have gone up considerably; there are still so many that need help.
The hope is there that more will continue to come in as the very busy last-shopping days before Christmas arrive.