CEO Marissa Mayer has worked hard to grow Yahoo into the powerhouse that it once was before Google became the giant that we are all familiar with today. comScore is an Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior.
Using their web traffic tracker they issued today August 22, 2013 its monthly report on the top-visited websites in the U.S., and found that Yahoo's number were ahead of Google. Other reports will show the last time Yahoo was ahead was back in 2008, comScore actually showed Yahoo leading Google also back in May of 2011.
comScore's VP of industry analysis Andrew Lipsman told contributor Robert Hof from Forbes.com the following: “it’s not because of the addition of Tumblr, which Yahoo bought in May or a little over a billion bucks. Tumblr is listed separately, coming in at a respectable No. 28”.
There wasn't a huge lead since Yahoo had almost 197 million unique monthly visitors while Google had 192 million, but still a sign of success for Yahoo. The interesting part about this data is that Google's traffic also includes visitors to Youtube, which in essence makes these numbers more interesting for Yahoo to celebrate. If Yahoo's current business model continues to be creative and utilizing their leaders, they are hopeful to continue to compete with the giant Google in the coming years.