The new landing page features a filterable newsfeed with infinite scroll. Users can sign in with their Facebook IDs to access personalized content based on what their friends interact with on the site.
Other features include the ability to:
- Share items by email and on social networks like Facebook and Twitter, and
- Easily go back to the top of the page with the back-to-top arrow in the lower right-hand corner of the screen.
The right sidebar also comes with new and customizable applications: weather, stocks, sports, friends’ birthdays, horoscopes, Flickr photos, and popular videos from Yahoo!.
“From your local weather forecast to Facebook friends’ birthdays, you’ll always have the information you need,” says Meyer. “We’ve also refreshed some of what you love most -- including our Yahoo! editorial features, and the daily snapshot into popular trending web searches.”
Note that the website has also been optimized for smartphones and tablets, and loads faster.
This is the first redesign for the Yahoo.com home page in four years.
In other news
Twitter started opening up its platform to third-party advertising management software on Wednesday. The Twitter Ads API will allow marketers to “work with [Twitter’s] initial set of Ads API partners to manage Twitter Ad campaigns — and integrate them into [their] existing cross-channel advertising strategies.”
Five partners are already part of the API: Adobe, HootSuite, Salesforce, SHIFT, and TBG Digital.
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