Lots of things changed at the advent of the government shutdown including the top most visited website saw a new face in the rankings. The monthly report published Monday by the American analytics and marketing company, comScore, the data showed that Yahoo surpassed Google as the top website in the United States (U.S).
Yahoo’s presence as a top web property has become sort of a Cinderella story. Google normally comes in at first place with the most online traffic thanks to its many available sites. Once upon a time the social networking giant, Facebook, overtook Google as the top U.S website.
So what were the official monthly numbers? It turns out Yahoo attracted 197,774 unique visitors while Google managed 191,448. Microsoft moved ahead of Facebook as well with 170,549 visitors ranked third meanwhile Mark Zuckerberg’s company sat in fourth place with 142,248.
This monthly report featured more than a couple of changes as far as who dominated the ranks. Pinterest almost a year ago sneaked in the top 50 websites and now stands at number 50 again.
LinkedIn came in at number 20 with 52,160 visitors and Twitter-who is readying for its Initial Public Offering (IPO)-total 38,303 visitors to its domain.
Finally, education and retail websites saw a jump in traffic in light of the two-week government shutdown that nearly resulted in a default. Yahoo’s new direction sets an unprecedented challenge to Google’s reign and the subsequent reports by comScore are bound to dazzle analysts in the industry.