Yahoo beat Google in web traffic for the month of July, which is the first time since 2011. Yahoo logged 196.6 million compared with Google's 192.3 million last month giving Yahoo a leg up on their long-time competition, according to the USA Today on Aug. 23.
While Marissa Mayer will probably never breath a word of revenge, but after leaving Google to become the CEO of Yahoo, this has to make this woman proud somewhere beneath those professional layers. But from all accounts Mayer is not a woman often seen patting herself on the back, she's humble when it comes to her achievements and bringing Yahoo to the top last month is definitely an achievement.
Yahoo taking the lead in web traffic for July is the best medicine for Mayer, but once again you probably never get her to admit it. But this has to feel good for the CEO after the Googleplex snickers bid farewell "along the lines of "Good luck, with that one," and, "Careful what you wish for," according to USA Today.
Could it be other factors that played into Yahoo's popularity showing an upswing? Google has had so made so many changes, like the Panda and Penguin updates, where the same websites get priority on their search pages. According to Brian Clark from Copyblooger, "2013 is the year of the content writer." Many of these content websites no longer place well with the Google search pages, but they do at Yahoo.
The content writers have become well aware of the search engines that seem to value their articles that offer input into today's news, entertainment, travel, shopping, pet care, and the list goes on for the categories of stories. Many have jumped the Google ship to write their articles structured toward what Yahoo and Bing are presenting as their featured stories. Content writing brings fresh voices and opens up the Internet to a variety of subject matter.
Granted, all content writing isn't the same, some content websites aren't worth the space they're given online, but you have your A-listers out there, these are the websites that have an editor or reviewer who put a second set of eyes on the article for quality before it is released.
Unfortunately many of these reputable sites are not finding the placement on the Google search pages that they once had because Google seemed to have grouped content websites all together and pushed them out the backdoor. In comparison, Yahoo seems to welcome the content websites that bring quality writing.
There are 30 to 50 new content website starting up each week, according to Entrepreneur Cure. Many content sights have hundreds and even thousands of freelance writers publishing stories on their websites. This could mean that hundreds of thousands of content writers are writing and publishing online at any one given time.
That's a lot of people using a search engine to research the articles they are about to pen. It would only stand to reason if Yahoo values the content writers articles, that the writers creating those articles would use Yahoo as their search engine of choice to gear their writing toward what Yahoo is featuring at the moment. Did Google get too picky?