CBS has glorious news for The Young and the Restless. The #1 daytime drama, had its largest weekly audience in nearly two years.From Nielsen live and same day ratings from last week ending October 27th!
This perennial # 1 show, The Young and the Restless averaged 4.92 million viewers which was up +3% over last week. This was its biggest weekly audience since the week ending Feb 3, 2012. In the key women demographics, it averaged 1.9/12 in women 25-54 and 1.3/09 in women 18-49. The Young and the Restless ranked as daytime’s #1 program in women 25-54 and woman 18-49.
The question here is is why is there no ratings for those of us over 55? It seems to me we have been watching the longest and have been the most loyal, yet we do not count in the ratings. We certainly buy as much of the products advertised and have been for many years.
These numbers should be as important as any others and what about men? Surely men watch and would like to be counted. We might be surprised to see which soaps men are interested in.
Just remember if not for us, Y&R would probably have not been #1 for all of these years.
Just remember that and get Nielsen to remember it too!