Skip to main content
  1. News
  2. Business & Finance
  3. Industry

Xiaomi is emerging as the 'Apple of China'

See also

Xiaomi is quickly developing a reputation as a solid firm which is poised to compete with all of the competitors in mobile computing. The research firm Canalys says Xiaomi sold more smartphones during the first quarter of the year in China than Apple sold reported Business Insider on May 17, 2014. Xiaomi is eating into the market shares of giants like Samsung, Apple, and Lenovo.

More Photos

Overnight Xiaomi has become known as the "Apple of China." Products from Xiaomi look a little like Apple products and have been generating the same type of infectious excitement among consumers. New devices from Xiaomi often sell out online within minutes. The firm's CEO, Lei Jun, has been referred to as a Steve Jobs-like figure.

Xiaomi has plans for very aggressive international expansion. The firm is planning to start selling devices in Russia, India, Brazil, and some other countries in near future. Apple and Samsung have been catering to wealthy consumers. Xiaomi now hopes to attract the millions of consumers who may have been waiting to spend less to make the jump to smartphones.

Xiaomi is making a name for itself by selling devices which are similar to the iPhone for almost a third of the price which Apple products cost reports PC World. Xiaomi claims it can keep it's prices low by keeping them just a little higher than their costs. Also, Xiaomi is not relying expensive traditional marketing and distribution practices.

The firm doesn't spend money on traditional advertisements and doesn't have a network of its own physical stores which it has to staff and maintain. Xiaomi is instead relying on the Internet to fuel sales. Xiaomi is positioned to dramatically shake up the mobile computing market.

Advertisement

News

  • Jar-Jar is more popular than Congress
    A new poll shows Jar-Jar Binks is more popular than Congress
    Video
    Video
  • Missing girl found
    After 9 months of being missing, Abigail Hernandez is back with her family
    US News
  • Tree destroyed by beetles
    A tree meant to honor Beatle George Harrison has been destroyed by beetles
    Top News
  • Mystery flags on bridge
    Mysterious white flags have replaced the American ones on the Brooklyn Bridge
    New York
  • Weird Al album debut
    Weird Al's new album has officially debuted at no. 1
    Music
  • Broncos owner resigns
    Broncos owner Pat Bowlen has resigned due to Alzheimer's
    Sports

Related Videos:

  • Nancy Johnson
    <iframe width="600" height="337" src="//www.youtube.com/embed/ht79GMd53ZM?VQ=HD720&amp;allowfullscreen=true&amp;autoplay=1"></iframe>
  • R.J. Reynolds has been slammed with a $23 billion verdict
    <div class="video-info" data-id="518329679" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518329679&autoStart=true"></div>
  • Bethlehem Steel Works property developer seeking a craft brew operation
    <div class="video-info" data-id="518153634" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518153634&autoStart=true"></div>