Comcast has announced that from March 25-31 it will be giving its Xfinity TV customers free on-demand access to every episode of every season of 100 different TV series. This “Watchathon Week” will be available to all Video On Demand (VOD)-enabled Xfinity TV customers at any subscription level through XfinityTV.com, the Xfinity TV Player App, and Xfinity Streampix.
Dubbed “the biggest catch-up in television history,” this first-ever Watchathon Week will unleash Comcast’s library of over 3,500 episodes of 100 series from 30 networks, including almost the entire on demand TV libraries of HBO, SHOWTIME, STARZ and CINEMAX.
Game of Thrones, Downton Abbey, Girls, Homeland, Sex & The City, The Sopranos and The Wire are some examples of the biggest TV hit series that will be accessible during Watchathon Week. The event will also give viewers a chance to catch up on hit series Game of Thrones, just prior to its third season debut on HBO, March 31.
Normally, Xfinity On Demand provides four of the latest episodes for many TV series. However, Watchathon Week will open up entire past and current seasons for customers to catch-up, starting from the very beginning, including content that usually requires a subscription, such as HBO.
In a time where watching a TV episode can happen anytime, anywhere due to on-demand access online and through apps, Comcast has found that customers are taking advantage of their on-demand technology and “binge viewing” or “marathon viewing” to catch up on past episodes of their favorite shows. According to Comcast, Xfinity On Demand viewing is at an all-time high, receiving approximately 15 million views a day and 400 million views a month.
To trawl through the shows that will be launched during Watchathon Week, visit www.xfinity.com/watchathon and join in the conversation on social media with #Watchathon.
