"I just want to go on record I am embarrassed one of my fighters has made derogatory comments about one of the most professional fighters we have had compete in the XFC Cage, Felice Herrig. Wish she was still with us. I have instructed my fighter to shut her mouth from this point forward," Prisco wrote. "As a organization I would like to offer my sincere apologies that these unfounded rumors started, some people have to learn how to lose gracefully . Felice, stay focused and continue your quest to be the best fighter in your weightclass, we miss you, God Bless and I am sorry this nonsense has come from one of our fighters , it stops today, promise.
"Some fighters can not lose gracefully, it brings the whole industry down. I know Felice personally and she is one of the classiest representatives of our industry , day in and day out. If her past opponent does not stop you will be reading about a certain someone being released from our organization and that would be a shame as she is very talented and a good person, just misguided at times."
Prisco was apparently upset that Clark made a sexual reference about Herrig via Twitter.
"@ArtisticRedFox I heard recently of a time @feliceherrig got two guys off at once In the back of a car! She does have talent! #trashmoney," Clark tweeted.
For what its worth, Herrig didn't exactly take the high road in response. Herrig tweeted a pic of her defeating Clark, and proceeded to call her an "ugly person."
"Love this pic @heatherJoClark ;)," Herrig posted.
"Plenty of other girls for me to fight @brandonnail1 I'll just let her be bitter about this fight for the rest if her life. It's kind of sad actually . Shes clearly a very insecure human being. With no grace or class," Herrig wrote in the comments under the photo. "feliceherrig @ritocovarrubias yup and then I beat her the next 10 minutes. That's how fights go. It doesn't matter if you were " winning " the fight. All that matters is who's hand is raised at the end. But that's what my team planned. She comes out strong and then slows down the rest of the fight."
Here's the thing: Fight fans love real rivalries and real drama. It helps hype and sell fights. We depend on fighters to tell the story.
Why should we want you to win or lose? Why should we care about this match? Some promotions want fighters to let their actions in the cage do the talking, but the fact of the matter is those silent but violent messages all too often fall upon deaf ears.
If you're a fighter who wants to make the most of your limited window of opportunity as a professional athlete, then it behooves you to figure out a way to convince fans to open up their wallets when you fight.
With that said, Prisco should allow Clark to have all the Twitter drama she wants. It makes her a charismatic personality outside-the-drama, and fight fans love sitting back with popcorn watching her claw at Herrig on Twitter.
As for Herrig, she's a strong woman who doesn't get bothered by it. She handles the Twitter drama just fine, and dishes it right back like a boss. It doesn't hurt the sport, only helps it gain extra attention.