During yesterday’s July 22 quarterly financial review, Microsoft CEO, Satya Nadella hinted that company will be streamlining their efforts in regards to both Xbox Music, and Xbox Video leading many to believe that the company would be completely abandoning both of the media streaming services all together, but a series of tweets from Joe Belfiore, (Windows Phone’s Chief Operating Officer) on July 23, played down the rumor by stating that Windows Phone users will not be affected.
Microsoft has struggled to come to grips with the rigors of maintaining their streaming applications, and they have struggled to compete in the highly competitive media streaming segment which is dominated by the likes of Amazon, Netflix, Pandora, and Spotify.
The tweets from Belfiore state that the Windows Phone team has no plans to drop support for Xbox Music and Xbox Video, simply because the team that builds the mobile apps for tablets, PC’s and Phones is completely separate from the team that build the application for the Xbox. In a later tweet, Joe Belfiore went on record to say that the biggest update to Xbox Music is just a couple of weeks away, and that the latest release will fix the vast majority of performance related bugs, and will even add some new features.
There is no doubt that this news will please those who use the two services on the Windows Phone platform, even if the services have been plagued with issues since their inception. The Windows Phone 8.1 version of the Xbox Music app has been plagued with bugs, and performance issues since its release, but when working correctly the service is a joy to use, and can easily compete with other mainstream applications and services.
The common denominator coming out of yesterday’s conference call seems to be that the Xbox division within Microsoft will be the hardest hit under Microsoft CEO, Satya Nadella’s restructuring plans. Microsoft has already confirmed that the new Xbox Entertainment Studios would be shut down as part of the corporate shift, and that the company will focus solely on ‘pure gaming’ when it comes to the Xbox going forward.
Even though today’s tweets from Joe Belfiore state that the services will live on in the world of Windows Phone, you cannot help but think that overall support from Microsoft seems to be deteriorating when it comes to both Xbox Music and Xbox Video. If the two services fail to compete and bring in substantial revenue by the time the current quarter comes to an end, Nadella may well drop the hammer on the services altogether.