Marketing. It's all so magical isn't it? I should know, that's my day job.
I feel marketing can be summed up in two main categories; 1)to inform, and 2)to show you smoke and mirrors. Often times it is hard to differentiate between the two. Is the information you are being fed legitimate? Is the information you are being given complete? Or even relevant? Everyone uses it, retailers, health care, and even our government. So I've had to ask myself over and over for the past several months regarding the new XBox One, "What are you doiiing?"
I can't help but wonder if Microsoft is not simply playing with our emotions. Specifically regarding the use of the connect and online status ALWAYS needing to be on, and then changing their mind midst public outcry to save face and seem like the good guys again.
Spying is the theme of 2013. Every one is doing it, but nobody supports it...well, most of us anyway. It turns out our phones, our text messages, and our personal emails are all being watched by big brother. Heaven forbid you click the wrong thing on your browser and you may just end up on a "list". So it comes as no surprise that people were a bit verklemped at the thought of a constantly connected seeing eye in their living room. No thank you, I think I'll just buy a PlayStation.
This sentiment was sounded throughout the gaming world, social media, and popular forums. Microsoft caught wind of the loud backlash and slowly pulled out of it's original plan of watching your every movement. First they changed their minds on the internet always needing to be on. Then they decided to turn off the connect too. Phew.
I have to wonder however, if this was not just a big stunt to ruffle some feathers, get a lot of attention, then give people what they want. Sell XBox to a cheering audience of people who think they "won". We are so easily manipulated.
Meanwhile Windows 8 is the least secure operating system in terms of collecting your personal data to date. It's easier to slip that past PC users since just about EVERYBODY is a PC user. The gaming crowd tends to be a little more discerning and neigh neighed when they were told they were going to be closely listened to.
Whether this was a marketing ploy or not it stinks. The whole thing stinks. I shouldn't have to defend to my mother why I don't need to be spied on. I say a lot of things in jest. A LOT OF THINGS. 99% of them I don't mean. Do I now need to watch what I say around my electronics as if I resided in Tienanmen Square? I thought this was the land of the free, not the land of the unable to voice their opinions or read about taboo topics? but the topic has even my mother and I disagreeing. She wants safety, and I can see where she's coming from, however, I am more liking to be shot by a police officer, killed by a toddler, even eaten by a shark then I am to be victim of a terror attack. I am not willing to give up my freedom of speech out of fear.
XBox, you're entertainment, not a puppet of the NSA. Ok that may be a stretch depending on which conspiracy theory you subscribe to, but stranger things are happening. Then again just Google "XBOX NSA" and see what comes up. (or don't because you'll just end up on the "list" again). I'm not saying believe EVERYTHING you read on the internet, or even most, but it's a a compelling argument.
Yet, once again, it is a futile argument as now that they've turned off these intrusive features I will most likely bring one home.