The Xbox 720 has yet to be revealed, and after the PS4, it has ensured people that Sony wants the system to compel people to purchase it, which Xbox 720 will surely be after as well.
According to a report from GamesIndustry on Thursday, Sony Worldwide Studios president Shuhei Yoshida talked about how retail is still relevant, what it does, not having to create a chip of their own and how he wants developers to use every feature of the system.
"We believe retail will still play a key role to get games in front of people.
"We are not building a factory to make a custom chip this time around. That helps. I'd like to see developers take advantage of the extra Vita functionality," Yoshida said.
Yoshida then talked about how Sony is going to make the PS4 something that is compelling and that he believes consoles are still in demand.
"We have to provide consumers something really compelling. We don't believe in the idea that consoles won't sell as much anymore.
"In the end we have to provide games that consumers want to play. If we don't provide something great, then people won't buy.
"Many people are happy just playing games on phones or tablets; they don't want to spend extra money on hardware or spend much money to buy games.
"For those people it's going to be very hard to convince them but there are many others willing to spend to get a great experience," Yoshida said.