According to a report from Edge on Thursday, Ubisoft’s EMEA executive director Alain Corre discussed when he thinks the Xbox 720 will be announced.
"That’s really for them to decide – we don’t have information on that.
"I think Sony was the first one to show the way, and I think they were right to do so because this market has been down for the last three years so it was important that the haeommorraging stops.
"It’s really getting a good buzz. PS4 showed the way – let’s see what the others will do," Corre said.
Corre then spoke in detail about the strong digital sales the company has been doing lately.
"I think digital is progressively gaining ground, because when the new generation they are not only internet-native but they are mobile-native. And so this generation, which is a big part of our consumer, they are used to consuming products without having a disc.
"And so the more it goes the more these guys are coming into our market and automatically the possibilities in our digital business is growing. It is a new means of consumption. What is important is that our fans can get to our content wherever they want.
"What’s important for us is the service we can provide them and uPlay is super important because it enables us to know our consumers better – we have a direct relationship with them and we can use their feedback to improve what we do.
"We are giving all of that feedback back to the studio so we can improve our games. And so uPlay and these types of services are instrumental and key. We need to know our consumers better and have a relationship with them.
"They are more and more connected – they always know what’s going on, they are always on the internet and on social networks. And the fact that we are now representing games from partnerships with EA and Warner. It’s a chance to increase the service we can offer," Corre said.