Gamers may not be thrilled with the current advertisements that people have been seeing on Xbox Live recently, and it looks like Microsoft is planning on increasing them as this generation ends and the next one arrives.
According to a report from GamesIndustry on Tuesday, Microsoft has seen double-digit engagement results from NUads that have been implemented on Xbox Live.
Subway and Toyota were the two companies that first participated in the program when it launched last year.
General manager of Xbox Live Entertainment and Advertising Ross Honey said the performance of the ads will result in increased investment on the new advertising media.
"When we launched NUads, we redefined the 30-second spot.
"These results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general," Honey said.
Kathleen Bell, director of Marketing, Subway Restaurants in Canada, talked about the success they had with this new program.
"We're thrilled with the results of our first NUads experience.
"We're always looking for new ways to engage with our fans and deliver a customized experience to them.
"Taking part in this exciting program has given us the ability to further target our audience and get real-time feedback from them through a new and interactive platform," Bell said.
It is unclear exactly how this will affect future experiences on Xbox Live for the 360 and 720, but it looks like those ads that some people have not appreciated will continue to grow.
What have you thought about NUads?