Xbox 720 will be receiving an upgraded version of Kinect and will have some interesting new advertising strings to it, and how that may evolve was described by Microsoft.
According to a report from InsiderMonkey on Friday, Microsoft higher-up Nancy Tellem discussed the different things the Kinect allows developers to accomplish.
"From the Kinect standpoint it’s about using voice control without the need of a controller. It also allows you to curate in some respects or search for something through voice control.
"Gesture comes into the experience when you look at experiences like Nike + Kinect Training, which we developed with Nike.
"It’s a tremendous opportunity where you can really have a sense of who is in the living room and how you’re exercising. It can actually highlight what you’re doing wrong and help you get better.
"The idea there is that Kinect technology can really enrich any experience, whether it’s exercise or our Sesame Street experience with kids being able to be a part of a video and interact with the characters on the video.
"That kind of thing is so unique to our platform and we’re looking to expand that as we’re developing content," Tellem said.
Tellem then talked about how people have been more interactive with NuAds then anything before it.
"The interesting thing is that we did have some interactive ads involving Subway and Toyota and what we found is that of the people that were watching ads, 37 percent actually interacted with it. That’s an incredibly high amount of interaction and certainly the kind of information that an advertiser would most definitely love to do.
"There are ways in which you can really engage. We did the presidential debates with NBC News and Rock the Vote, where effectively the way that we engaged people was to listen to the debates through the game implication of the debates.
"We would ask questions and people would vote in real-time and the engagement level was much, much more. From a creative standpoint and certainly being able to use this interactivity that the advertisers are looking to do is something that we can really deliver on Xbox and we can do it to a targeted audience.
"We can do it in a way that isn’t necessarily in the traditional way. It may make watching ads or connecting with these ads in a much more fun way and that’s where these NuAds have really shown the potential and the opportunity," Tellem said.
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