Xbox 720 will need to be strategic with what it decides to ultimately feature in its system, especially since the PS4 has confirmed that it will make developing games for the new console easier than ever before.
According to a report from Rice Digital on Thursday, Hiroshi Kawano, president of Sony Computer Entertainment, talked about how important it is for the PS4 to be simple for game developers to work on.
"We thought we could to a lot so that people can enjoy their games more casually. I see that possibility in PlayStation 4.
"We’ve also lowered the entry level for developers – developers can make things for PS4 much more easily.
"I understand how it’s important to address the hardcore consumer, and that’s a lot of fun, but we’ve also included lots of communication and social media functions to make playing games even more fun.
"There’s a lot of space for developers to experiment with the way people play on PS4.
"If you think of that, even games which have already been released, played on PS4 they could be even more enjoyable, bring more, different kinds of fun.
"The way people enjoy games is going to change," Kawano said.
People who want to relive the PS4 conference all over again, you can do so through the video below.