The signs are all over the place and the secret has been let out that the PlayStation 4 is going to be unveiled in a matter of days, but folks on the Xbox 720's side seem to be a bit too political with what they are saying.
According to a report from CVG yesterday, Xbox marketing director Harvey Eagle let out a very political response to a question that basically inquired about what Microsoft is doing to stay interesting while the PS4 is announced.
"All we know that there is an event planned on February 20th. So we can only wait and see what is announced.
"We are very happy with our offering at the moment. Our software market share in value was 55 percent. So we are pretty happy," Eagle said.
Then without acknowledging the fact that the Xbox is no longer about the games, he pretty much acknowledged that fact.
"Xbox is the entertainment brand for Microsoft now. And whilst gaming will be a core fundamental of what we stand for, in order to grow the market we need to move beyond just gaming.
"And you are starting to see that happen now with Xbox Music and Xbox Video showing up on Windows 8. Xbox goes from being present on 8m devices to hundreds of millions of devices.
"The scale that that brings allows you to do different things and hopefully grow the market. Think of Xbox as the service, and we just happen to also make a console," Eagle said.