The gaming industry is an interesting one for many people, but the Xbox 720 and the rest of gaming still have to fight off some misunderstood perspectives that come from Hollywood.
According to a report from InsiderMonkey on Friday, Microsoft higher-up Nancy Tellem talked about how there is a lack of understanding from some within the film industry.
"From a gaming standpoint, there is a lack of understanding about what the gaming world is all about, but there is clearly an openness to the interactivity of what gaming offers, the complexity of the stories that are told with the layers of involvement that the gamers actually have with the content.
"There’s a higher amount of awareness that the gaming world and the stories that come out of it and there’s a lot of alignment with what we do in television creation and production," Tellem said.
Tellem then talked about what Microsoft learned from broadcasting the Grammy's and Academy Awards over Xbox Live.
"When you’re looking at both of those live events it gives a wonderful opportunity to engage as you’re watching the program to share with your friends and to have real-time conversations about what you’re watching.
"It’s a much different experience than sitting alone in your living room watching these events.
"The potential of what we can do to really light up these events is huge and hopefully in the next year or two we’ll be able to show in full splendor the value of this interactivity when you’re dealing with these live events," Tellem said.