When the Xbox 720 and PlayStation 4 arrive to retailers, most likely this fall, it will usher in a new era in gaming, with new content that is going to be largely focused on multiplayer experiences, according to EEDAR.
According to a report from GamesIndustry on Monday, EEDAR's Jesse Divnich talked about what he and his company believe will be prevalent in the future of gaming.
"EEDAR is able to provide an assessment at any point during the development cycle and accurately project key performance measurements of the final product, in addition to a qualitative assessment that provides feedback from the perspective of a professional game critic and consumers.
"When the mobile game market was emerging, developers could optimize key monetization features after a game's launch.
"The onboarding acquisition process had a long tail. Today, due to competition and larger consumer awareness, the time to peak engagement is rapidly shortening," Divnich said.
Divnich went on to say that the mobile sector of gaming is gaining significant traction.
"The mobile market is beginning to reach that point. Mobile games are making more headlines, consumers are becoming aware of hit titles faster. Simply put, consumers are engaging mobile games closer to a game's release date and sleeper hits are becoming less prevalent.
"Being featured by Apple no longer means weeks or months on the top charts. At most you have seven days and if your title is not fully optimized, you will leave money on the table.
"Going forward, developers must ensure they're launching with maximum optimization, both from an artistic and scientific perspective. This means dedicating more resources to pre-launch analytics and qualitative testing," Divnich said.