The next-generation of consoles is one that all gamers are excited about, but for developers, it will be an incredibly difficult time of learning and adjusting, which could end up hurting some of the big AAA title developers.
"I believe that in the near future, digital distribution and alternate business models will bring a greater percentage of dollars spent on games back to the publisher/developer.
"Based on that change, in a few years, a THQ would be able to survive, and larger publishers will be even more profitable. But the next few years of transition are going to be incredibly challenging for all AAA game companies," Rubin said.
These next few years will be very interesting for developers and next-generation consoles as alternative media continues to grow, and the increasing costs for developing content continues to rise.
Rubin also talked about his initial feeling when he joined the company in May, and when he knew the company was done.
"I had a gut feeling within a couple of weeks of starting that the company was worse off than I had believed and was heading for some major change. It wasn’t until much later that the books actually showed that my intuition was right.
"However, the team at THQ are fighters, and through fixing product, turning to fixing finances, raising money, finding a partner in Clearlake, and filing for Chapter 11, I always believed that THQ would survive.
"The first time I thought that there was a material chance that it would not work out was on January 4 when the plan with Clearlake was delayed by two weeks and the court allowed bidding on individual assets. From that point on, it was anybody’s guess what would happen," Rubin said.
Will you miss THQ?