With next-generation consoles on the way from both Microsoft and Sony, Nintendo has needed to continue to find ways to be competitive, but dropping the price of their new system is apparently not a way they're willing to do it.
According to a report from GamesIndustry on Thursday, Nintendo president Satoru Iwata said Nintendo is not in a position to drop the price of its new console.
"With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear.
"We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated.
"However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U," Iwata said.
The Wii U doesn't necessarily need to think about a price drop so soon, especially with the content and software they have coming up for this year.
What do you think about a potential price drop?