Xbox 720 is about to get into an interesting time in the industry, but games and the system will need to bring quality and innovation.
According to a report from Edge on Thursday, Ubisoft’s EMEA executive director Alain Corre talked about why Ubisoft has survived the recent struggles that has faced many developers.
"What matters most is quality and innovation. We took the decision four years ago to reduce the number of products we are producing every year but make sure that each of them is more polished and bigger.
"We think the fruits of that strategy are happening and last Christmas showed clearly that we had three games in the top five in the UK – the three games we call our magic trio – 'Assassin’s Creed III,' 'Far Cry 3' and 'Just Dance 4' – these games were in three different categories.
"Action-adventure for 'Assassin’s,' casual for 'Just Dance' and FPS for 'Far Cry 3.' And what we are trying to do is to get key franchises for all of the big genres because I think it gives us greater stability. And the next pillar we are trying to build with 'Watch Dogs' is the open world 'GTA' game.
"I think yes, the market was tough last year but it shows again that when you have quality and innovation and sustainability in your relationship with consumers you can surprise and they follow you," Corre said.
Corre then talked about Ubisoft's wide focus and what role they will have on alternative platforms.
"With all of our products we want to create a brand so if it’s no good on one platform it is damaging to the brand. It’s very demanding because it’s pushing our studios to adapt each version to each platform.
"We are looking and analysing what is going on with those platforms for sure. That’s two and I am sure there will be more.
"In the next few years what we see is that the critical mass is important to succeed. We are open to everything and so if we have the bandwidth for new opportunities we will look into them," Corre said.
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