WWE is prepping to make “blockbuster announcement that will change WWE forever,” tomorrow night in Las Vegas, Nevada at the Wynn Hotel during a live video presentation online at 8:30 pm CST/ 9:30 pm EST via WWE.com. Tomorrow’s announcement is likely the launch of the WWE Network, the company’s long in-the-works 24/7 channel of sports entertainment content.
Pro Wrestling Examiner reported last month on details that became public about the Network being essentially a digital subscription service similar to Netflix Instant and will feature live pay per view events. WWE legends ‘Stone Cold’ Steve Austin, Shawn Michaels, and Triple H along with current main eventer John Cena and WWE Chairman Vince McMahon will appear at tomorrow night’s event which takes place as part of the International Electronic Consumer Trade show.
WWE has invested millions into the WWE Network project over the past few years with the feeling it will drastically change the company’s content distribution model and allow it to combat rampant piracy of it’s video library on the internet. Fans who subscribe for around $10 a month will have on-demand access to thousands of hours of content from WWE’s video library which is largest of any pro wrestling company on the planet. New and original shows such as “Legends House”, a reality show filmed in 2012 are expected to be featured on the Network. For more details on the WWE Network and what to expect from it, read this Examiner article at this link.
The most intriguing offering on the Network is the inclusion of monthly pay per views which have been the cornerstone of WWE’s business for almost 30 years. WWE will continue to offer PPV events through the traditional option of cable TV but this certainly will be an attractive money-saving option for the millions of die-hard wrestling fans around the world. The WWE Network will possibly be available on a variety of different internet-connect media devices including XBOX One, Playstation 4, Roku, Apple TV, and tablet computers.
In 2011, WWE Network was teased with a potential launch in 2012 which never came to be. It appears now in 2014 that WWE is set to finally pull the switch on their new digital platform which they hope will improve their already successful business.
To add to the anticipation of the WWE Network launch and the road to Wrestlemania 30 in April, WWE is currently getting ready to strike a new TV deal for their weekly shows 'RAW' and 'Smackdown' which currently air on NBC Universal's USA Network and SyFy. According industry insiders, WWE is looking to bring a much higher price for their TV shows as the value of live sports-oriented content to broadcasters has grown dramatically recently as it is seen as a DVR-proof ratings anchor.