Whether you agree or disagree with WWE's creative storylines, for the most part they run smoothly or according to plan. However, on Monday's episode of RAW, there was a very awkward segment of the show that not only killed the momentum of RAW but also drew public insults by the TV commentators. According to a March 12 report by The Wrestling Observer, Vince McMahon demanded that the RAW commentators Jerry Lawler and Michael Cole bury the "Highlight Reel" segment live on television. This command was due to the segment falling "flat" and killing the angle.
Most of the "heat" is being placed on Brad Maddox. After he came out to address The Miz, Chris Jericho and Wade Barrett, the segment took a turn for the worse. In fact, the crowd stopped reacting to what was going on and the live venue became virtually silent. Additionally, Maddox appeared to forget what he was supposed to say. All the momentum that was built up by the three wrestlers, prior to Maddox's appearance, was lost.
To make matters worse, Michael Cole and Jerry Lawler were viciously insulting how bad the segment was and Jericho even took a verbal shot before the match started. They all made fun of Maddox and how it was "the worse segment" they have ever seen. WWE went to a commercial break and tried to pretend like the segment never happened once they returned from the break.
The angle was designed to get all 3 men (Barrett, Jericho, Miz) involved in a feud for the intercontinental title and possibly set up a match at WM 29. However, it appears that those plans are in serious jeopardy due to the "awful" segment.
Follow me on Twitter @Rockwellfitness
Follow me on FaceBook @ProRasslin.net