While there appears to be a contract in place and it is only a matter of time before Sting joins the WWE for the first time in his career, it won't happen in time for a "Wrestlemania 30" match. According to PWS on Feb. 7, while some consider Sting a top priority, the people who have the most pull do not believe that he is.
That doesn't mean that people don't think Sting signing a WWE contract won't be a big deal. There is going to be a lot of money for the WWE to make from Sting, from t-shirts and merchandise as well as the eventual DVD that will easily be a best seller.
However, the idea of Sting wrestling for the WWE is not considered a priority to those in power for the company. He may have something to do with "Wrestlemania 30" but the idea is that he won't have a major role until after the event.
The big thing to think of is that Sting is a California native and "Wrestlemania 31" will take place in San Francisco. That makes Sting almost a lock for the WWE Hall of Fame in 2014 and there are still a lot of fans who want to see Sting vs. The Undertaker, which could be a huge seller for next year's "Wrestlemania" event.
While there are some in the WWE who feel Sting is not important because he never wrestled in the WWE, that is blind thinking. Whether they like it or not, Sting is one of the biggest stars in wrestling history and never needed the WWE to make his name. He will be a big signing and they will realize that the first time he comes out on WWE television.