According to an Aug. 27 report from Daily Wrestling News, WWE manager Zeb Colter was legitimately injured at SummerSlam after receiving a stiff kick to the body by Rusev. Colter, 64, was kicked by Rusev during a match that aired earlier this month on the SummerSlam pay-per-view card, and he hasn't yet fully recovered. Rusev was battling Jack Swagger in a Flag Match, when the incident with Colter occurred.
Rusev, one of the top heels in the WWE, obviously didn't mean to hurt Colter. He was just doing what the WWE told him to do, sticking to a scripted storyline by attacking Swagger's manager. The WWE scripting Rusev to beat up an older gentleman was supposed to help enhance his villainous character. Rusev attacking a defenseless 64-year-old man was supposed to generate some real heat for his character, heading into Night of Champions.
Unfortunately, the plan backfired on the WWE in a big way. Colter may be out for an extended period of time, while he recovers from his injuries. Sure it's true that Colter is a former pro wrestler, but the WWE should have known to not script a giant like Rusev to attack him during a match. Colter had not actually wrestled since the late-90s. In recent years, he has mostly been a manager and booker.
WrestlingInc.com also reports that Colter suffered another injury, from an incident that occurred outside the ring. No word yet from the WWE on how long Colter is expected to be out for. Luckily, Swagger's feud with Rusev is mostly in the past. Rusev opened a feud with Mark Henry on last week's episode of WWE Monday Night Raw, so the promotion is expected to move forward with that storyline in the days and weeks leading into the Night of Champions pay-per-view card.