While no one in the WWE really admitted it, the world championship belt has been seen as a second tier title for a long time now compared to the WWE championship. According to prowrestling.com on Nov. 1, John Cena said that he hopes that with him defending the belt, it will receive equal respect to the WWE title.
He has a point. The main storylines have always seemed to focus on the WWE Championship, whether it was him fighting for it, CM Punk holding it for over a year, or the recent Daniel Bryan push. On the other hand, the world title has been held by Alberto Del Rio and Dolph Ziggler most recently, with neither doing much to push the title to main event status.
Now, the most popular and highest ranked superstar in the WWE, John Cena, holds the title. If fans take his comments to heart, it sounds like the WWE put the title on Cena to elevate that belt.
Of course, the world championship is the former WCW Championship, with a great history while the WWE Championship is the one that traces its lineage through the WWE, and previously the WWF, so it is clear why they put so much focus into the belt.
John Cena said that he hopes that defending the title at Wrestlemania 30 will help elevate it, but he doesn’t know who the WWE will partner him with. Cena said that his dream opponent was The Rock, and that has already happened at the past two Wrestlemania events.