The WWE just had a big match to combine their WWE Championship and World Championship into one title - the unified WWE World Championship. While that was done to add prestige back to the title, Rajah reported on Dec. 18 that former WWE manager Jim Cornette feels the titles will never feel important again, becoming nothing more than props.
Cornette has a point when he makes his argument.
He looked back at the history of professional wrestling. He said that, in the NWA, everyone knew the champion, whether it was Ric Flair, Harley Race or Lou Thesz. In the WWE, it was always Bruno Sammartino, Bob Backlund or Hulk Hogan. In the AWA, it was always Verne Gagne.
However, the WWE hot shots their world titles around to wrestlers, and Cornette pointed out the Money in the Bank as something that hurt the titles, since those matches always resulted in the new champion beating someone who has already been beaten down by someone else. It makes the world titles no longer prestigious, and as he calls them, just a prop for these angles.
Cornette also pointed out a problem that the WWE will never be able to overcome. Since everyone now knows that professional wrestling has pre-determined endings, it is clear the champion never wins the belt based on their superior fighting skills, but is instead chosen to hold the title by a committee or a single person in Vince McMahon.
That makes things like the Bret Hart "screw job" make no sense anymore. He always complains that he never submitted and was screwed out of his title, which makes no sense when you consider wrestlers don't really submit at all, and all endings are pre-determined anyway. As a result, Jim Cornette said the new WWE World Championship is nice, but it will never really be prestigious again.