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WWE news: Bo Dallas facing major de-push following SummerSlam

According to an Aug. 16 report from WrestlingInc.com, WWE higher-ups have decided to not move forward with Bo Dallas' annoyingly oblivious optimist meets motivational speaker gimmick. Dallas, 24, failed to catch on with WWE Universe, after receiving the call up to the WWE's main card following a successful run through the NXT ranks.

The WWE is down on Bo Dallas
Photo by Michael Loccisano

Dallas received a nice push from the WWE when he first got called up earlier this year, winning over a dozen matches in a row. He tried to work the crowd with his gimmick of being an inspiring role model. Unfortunately, Dallas' gimmick didn't generate the heat that WWE higher-ups would have liked, and he didn't become an instant fan favorite.

Despite showing promise on the mic and inside-the-ring, Dallas did not make Vince McMahon and Stephanie McMahon "Bo-Lieve" in him. In recent weeks, the WWE has been scripting Dallas to lose matches. It seems in the days and weeks ahead, there will be a major de-push in store for Dallas. R-Truth was the first to beat Dallas, as he snapped his lengthy win-streak during a recent episode of WWE Monday Night Raw.

Dallas, who is not expected to take part in this weekend's SummerSlam pay-per-view, appeared to generate some real heat from the crowd when he attacked R-Truth following the loss. Unfortunately for him, his efforts weren't enough to dazzle WWE higher-ups. Luckily, he still has a chance to work his way back to the top. Dallas hasn't yet been sent back down to NXT, so he still has some time to impress WWE officials.

Here's the thing: Dallas is extremely talented inside the ring, but his gimmick doesn't generate enough heat to support a heel role. Generally, being overly positive and optimistic is fitting for a babyface character. It doesn't work for villainous roles. That said, the WWE might want to keep Dallas on the main card roster, and just come out with a different gimmick more fitting of his skillset.

Dallas is the real-life brother of Bray Wyatt, so it might make sense to turn him babyface for a feud with the Wyatt Family. The WWE could easily tie in their real-life kinship for a future storyline. Dallas might work best as a babyface character, so all is not lost. The WWE has plenty of time to work some new gimmicks and storylines for Dallas, to give him another chance stealing the show. SummerSlam is set for Aug. 17 at the Staples Center in Los Angeles.

Dallas is not expected to take part in the SummerSlam pay-per-view spectacular. However, there's a chance he might be one of the WWE superstars involved in the SummerSlam Lumberjack Match between Dean Ambrose and Seth Rollins. Dallas hasn't made any official comment on the matter.