The WWE and Susan G. Komen have partnered together yet again to "Rise Above Cancer" for Breast Cancer Awareness Month. It began on Monday, Sept. 30, 2013, as numerous WWE superstars showcased their new pink shirts and the middle ring rope was bright pink as everyone tries to bring as much awareness to the fight against cancer.
Throughout the month of October, the customized "Rise Above Cancer" T-shirts and accessories will help raise awareness and funds for Susan G. Komen.
Fans can purchase the same items worn by the WWE superstars, and 20 percent of the retail sales price will go to Komen. That is on all specialty "Rise Above Cancer" merchandise sold through Dec. 31, 2013, at WWE live events an on WWEShop.com
WWE is also going to offer co-branded bracelets and a number of other items inspired by superstar John Cena. He was the one that came up with the idea of parterning with Komen last year and has become a well-known spokesman for them.
“I am proud that WWE’s partnership with Komen has expanded to include all WWE Superstars and Divas,” said WWE Superstar John Cena. “WWE’s global platforms combined with the full force of our roster will bring critical awareness for this devastating disease.”
In the past, Susan G. Komen and WWE have worked successfully together and raised $1 million last year alone.