The initiative was brought about mainly due to the news coverage of missing eight-year-old Relisha Rudd, which reached national attention. The story of Rudd living in a D.C. homeless shelter; along with her abductor who was found dead in Kenilworth Park from an attempted suicide, has brought up lingering topics such as sex trafficking, homelessness and missing children.
Every Thursday on WUSA9’s noon broadcast pictures of missing children are shown. The National Center for Missing and Exploited Children (www.missingkids.com) and the Black and Missing Foundation (http://www.blackandmissinginc.com) are also part of the initiative brought forth. The campaign will last throughout the month of May.
More on the campaign is in the video to the left. An update on the Relisha Rudd saga is below.