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WTA goes 'all in' for WTA Championships in Singapore

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The Women's Tennis Association is understandably excited about their new WTA Championships that will take place in Singapore from October 17-26, 2014.

This week, WTA Championships Ambassador Chris Evert and Australian Open semifinalist Eugenie Bouchard were on hand to talk about what the WTA Championships will involve and some exciting new elements that will be in place for players, fans, and those in the host country.

The only thing that would've drawn more attention would've been if the newest Australian Open champion Li Na was there herself for this press conference.

“We are excited to announce new elements of the WTA Championships that will engage the fans of women’s tennis with the WTA stars and turn our year-end event into a premier sports entertainment property,” stated Stacey Allaster, Chairman and CEO of the WTA. “The WTA is committed to the long-term development of the sports community in Singapore and through numerous programs we’ve put in place, we look forward to growing our fan base and empowering the people of the region through sports.”

Here is what it will involve:

New Format

This event will now be expanded into a 10-day sports/entertainment event involving competition, exhibitions, and activities for the fans of women’s tennis in Singapore and around the globe. It will eventually reach those 10 days after a few years.

WTA Rising Stars and WTA Legends

The WTA Rising Stars Exhibition will occur during the opening Fan Festival weekend. Fans will see the WTA’s up-and-coming talent from the Asian region and around the world. There will be matches, clinics, and a chance to meet these young players.

The new WTA Legends Exhibition will bring the greats of the game to Singapore for an unprecedented chance to play matches, relive moments from the past and assist corporate and community programs

WTA and Community Development

The WTA will launch a series of programs that will involve the WTA Championships and the people of Singapore. In fact, the WTA will basically have a presence in Singapore. Initially there will be a Championships internship program for those interested in sports marketing. In addition, the WTA will debut a Fellowship Program, which will be a grant to a Singaporean female MBA student to intern at the WTA’s headquarters in St. Petersburg, Florida. This internship will last for six months and be offered once a year during 2014-2018.

The WTA is all about getting young girls to play sports, specifically tennis. It's no secret the WTA is upping their presence in Asia and the Pacific region.

A record total of 17 events will be staged in the Asia-Pacific market in 2014. Beginning in 2008, attendance, broadcast and digital exposure have set reached new heights in the region which has expanded the WTA’s fan base. It's an important region for all sports including the WTA.

This will be the first time that an Asia-Pacific city or locale is hosting the prestigious event.
Get involved online by visiting website www.wtachampionships.com, Twitter (@WTACSingapore), Facebook (Facebook.com/WTAChampionshipsSG).

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