Skip to main content
  1. News
  2. Business & Finance
  3. Industry

Business Writing for the Non-Writer

See also

White papers, grant applications, articles, blog posts, a business plan for potential investors. If you’re a small business owner, you’ve got a lot of writing to do. You may not like writing, you may not think you’re any good at it, you may even be in a position to hire someone else to do it. Even so, there are probably going to be times when you have to do it yourself. A blank white page – or these days, a blank white screen – can throw otherwise intelligent, capable people into a frenzy of fear.

As a writer, this has always amazed me, even as I am grateful for it since it provides my income. What I find most puzzling about it is that all these people can talk. Yet, they are terrified or writing. People often have this idea that business writing is different than talking. And true, in many cases, it is. But not in most. Most of the time, if you just write what you say, you’ll be fine.

Business correspondence does not necessarily have to be more formal and stilted than conversation. In fact, more often than not these days, conversational style is better. Especially when it comes to search engine optimization. Search engines are much faster to pick that up than the more formal writing most associate with B2B communications.

If you are a biomechanical engineer, articles for trade journals and white papers may require that more technical style of writing. But if you are a biomechanical engineer, that’s probably the way you talk when discussing matters related to business.

Resist the temptation to over-explain. Trust your reader. If they are colleagues, they speak the same language you do, so they’ll understand. If you are writing for someone who is not in your line of work, that’s a different story. But for now, just write the way you talk. Have someone look it over before you send it out, but I do that, even as a professional writer. Don’t let the blank screen terrify you.

Advertisement

News

  • Mt. Everest avalanche
    Disaster strikes Mt. Everest as at least 12 people were killed in an avalanche
    Video
    Watch Video
  • Most Earthlike planet discovered
    The Kepler telescope has discovered the most Earthlike, possibly habitable planet yet
    Space News
  • Easter crosses create debate
    Easter crosses spark a debate of separation of church and state in Ohio
    Headlines
  • Chelsea Clinton is preggers
    Former first daughter Chelsea Clinton is pregnant with her first child
    Headlines
  • Stanley Cup playoffs
    The battle for Lord Stanley's Cup is on, don't miss a minute of playoff action
    Sports
  • Ukraine discussed amongst U.S., E.U., Russia
    The U.S., E.U. and Russia agree on ways to diffuse the tension in Ukraine
    Video
    Watch Video

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!