Yesterday, the proposed deal to create new billboards upon the rooftop bleachers surrounding Wrigley Field fell apart over disagreements in revenues. The buildings that surround Wrigley have long promoted the Chicago Cubs by selling tickets for the bleachers on the roofs. This gives fans a great view of the game, and has become a staple in Wrigleyville.
The Chicago Cubs and the Rooftop Owners Association were close to a deal to erect new billboards to bring in an additional estimated revenue of $15-20 million. The added profit would be dispersed 100 percent to the Cubs and the community.
Chicago Mayor Rahm Emanuel strongly backed the deal because the extra revenue could help the cash strapped city with law enforcement and community initiatives. The Cubs rejected the deal because they believe the numbers didn't add up.
The alternative is that the Cubs simply erect their own billboards and block the view from the rooftops, essentially putting the Rooftop Owners out of business.
The dealt that failed would have brought money back into the Chicago community at a time when crime is soaring and many community development projects are lacking in resources. Mayor Emanuel expressed his desire to have the deal concluded, and still maintains the necessity of finalized deal.
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