On Friday, June 20th, WPMI-TV used their local morning news program ("Local 15 Today") to give away two tickets for attending a concert with the professional singer Miranda Lambert expected to take place in Pensacola, Florida (southeast of Mobile) this September through a contest in which one resident of their local broadcast area would win the tickets by becoming the 15th person to contact them through a telephone line for the contest between 6:50 a.m. and 7:00 a.m after the number for the line was displayed and mentioned on the news program.
Their plan to give away the tickets was promoted in their other local news programs during the calendar week of the contest prior to this past Friday. There was usually no mention of how the contest would be conducted or how their local TV viewers and/or listeners would be able to participate in the contest other than their being told to tune in to morning news program on Friday, June 20th, beginning at 4:30, which was the start time for the program. .
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