On Wednesday, January 30th, WPMI-TV introduced a new series of segments for "Local 15 Today", their local morning news program, titled "What Do You Think", in which the presenters for the news program (including news presenters and weather reporters) would be allowed to discuss "some of the day's most talked about stories", according to the official Facebook page for the station. The first few topics offered for discussion were posted on the Facebook page along with requests for visitors of the page to share their personal feelings about the topics by posting messages on either the Facebook page or the official Twitter page for the station.
Before the new series commenced, news presenters and weather reporters for the morning news program were allowed to express their personal feelings about news on a regular basis in between the information they presented. The program also had segments titled "Get to Know You" in which Michael Brannon, an Internet reporter for the station, posed personal questions for the news presenters and local TV viewers and listeners to answer. After the news presenters provided their answers, Michael Brannon usually encouraged the viewers and listeners to respond to the questions by posting on the official Facebook page for the station before providing some of the responses later in the news programs.
In spite of the addition of the "What Do You Think" segments, the news presenters during the morning news program on Thursday, January 31st continued to express their personal feelings news in between their news presentations and there were still a couple of "Get to Know You" segments with answers to personal questions from both the news presenters and their audiences.
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