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Wow the customer

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Great sales people look for ways to motivate a customer's excitement about their experience. When you wow a customer you make a difference and cause them to want to hold onto that experience.

According to, businesses should aim at creating customer wow moments, even if they start out to be moments of misery. Sometimes a customer may have a legitimate complaint. We not only need to fix problems and complaints, we also need to give customers a reason to want to do business with us again and again. Even if we fix a problem, it doesn’t mean the customer is coming back.

Here are tips from 'Wow Your Customers With Extreme Service:Four Secrets to Success':

  1. Differentiate with a human touch-Find a service edge that can set you apart from your competitors.
  2. Give them what they want—and then give them more.
  3. Customize-Customers get lots of generic messages, but they take notice when they receive something that is clearly meant just for them.
  4. Recover in style-Mistakes happen. It's how you handle them that will determine whether they are bashing you on blogs or singing your praises.

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