While most Americans appreciate a drink once in a while, that line between barely tipsy and legally drunk is often a dangerously blurry one. Perhaps no other crime spans across as many ages, ethnicities, and income levels as driving under the influence. Considering that fines for a DUI can be around $10,000, perhaps $49 for the new Breathometer app is a worthy investment.
The new app features a breathalyzer that’s about the size of a typical key chain that plugs directly into your Iphone or android. Ethanol sensors inside the breathalyzer send signals that tell you your blood alcohol content (BAC), while your phone’s GPS will be used to call a taxi to your location.
Charles Michael Yim, CEO of Breathometer, thinks the combination of a small breathalyzer and smart phone will increase responsible drinking in the young, tech savvy demographic. "We are catering to a completely different audience that wouldn't have considered buying one before," he said.
According to the National Highway Safety Administration, 27 Americans were killed each day in drunk driving accidents in 2012. Given the seriousness of drunk driving, any effort to increase awareness is worthwhile. With innovation and a desire to fix a major societal problem, Mr. Yim’s Breathometer app aims to put a new tool in the fight against DUI’s in the palm of your hand.
Breathometer website: http://www.breathometer.com/device-app
MADD Statistics: http://www.madd.org/statistics/